5 Proven Ways Inflatables Generate Excitement at Events
Wondering if Custom Inflatables Will Work at Your Events? Here are Five Ways the Answer is Probably "Yes":
The whole idea of having an event of any sort is to create an atmosphere filled with excitement. Whether your event is a fair, a conference, a celebration, a product or company launch, or any other type, you'll also need lots of foot traffic to make it a success. Using inflatables helps you accomplish your goals. In fact, there are five distinct ways inflatable advertising can create excitement at your next event.
1. Building Interest
The vibrant colors, the uniqueness of inflatables, and the sheer size of these giant balloons will make anyone curious about what's going on. Because inflatables are large, they attract interest from long distances. Just the fact that you have a monster-sized soda pop bottle in your parking lot (for example) lets customers know something special is going on. Their curiosity naturally leads them to your location where they find the grand opening of your newest restaurant. Since they've stopped by, these customers might as well stay for lunch, right?
2. Making A Personal Connection
Kids and adults love to see giant replicas of their favorite characters and brands. They also love to get up close and personal with these figures. Once you make a personal connection, customers are more apt to frequent your location.
3. Increasing Brand Awareness
Nothing else makes an impact quite like a 40-foot-tall inflatable replica of your mascot or logo.
Brand reinforcement is inevitable especially when it happens while your customers are having fun. (And inflatables are fun, as you're about to find out.)
4. Adding FUN
How about inflatable sports cages or pitching cages for sports events?
Inflatable archways make the perfect finale for races. There are inflatable tents & domes that offer shade at outdoor events, and a list that's only limited by your imagination.
5. Breaking Advertising Overload
These days, your customers are seeing ads everywhere... and I mean EVERYwhere. Not only are they bombarded with billboards, radio ads, and neon signs in front of stores, but they find ads on their grocery carts, and on doors to bathroom stalls for goodness sake!
Custom Inflatables breakthrough advertising overload.
They are large enough to be unusual but created in familiar shapes so they are easily recognized. And because they aren't something customers see every day, they really stand out in a crowd and alert customers that something exciting is going on. The next time you need to build excitement at your event, think of inflatable advertising. For all the reasons listed (and more), they always produce phenomenal results by drawing a crowd and increasing sales.
Featured in Landmarketing Issue 34
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Landmarketing Issue 34 - Summer 2010
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Inflatable Mascot Helps Conway Area Chamber of Commerce Promote Education
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Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit
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Tacony's Giant Vacuum Replicas Show Off Made in the USA Status
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Frisch's Restaurants Keep Customers Coming with a Rooftop Inflatable Mascot
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Frisbee Dog Entertainment & Their Inflatable Mascot are Both World Class
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Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression
View More "Creative Ideas for Using Custom Inflatables" Articles
What Others Say About Landmark Creations
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear