Generate Big-Time Buzz with a Cold-Air, Inflatable Product Replica

Lennox Has a "Fantastic" Launch, Thanks to an Inflatable Product Replica

When you're launching a product, nationally achieving certain goals becomes a priority. In the top five are creating buzz and capturing attention. You want all eyes on you, as you unveil your latest offering to the world.

Lennox Industries, a leading OEM provider of residential and commercial HVAC equipment, understood this all too well.

That's why, when they strategized on how to introduce their new XC25 unit, Lennox went all out. David Nark, Director of Product Management, explains, "The goal of the inflatable [product replica] was to generate awareness of our new XC25 split air conditioner at seven regional events within the U.S.

"The [cold-air] inflatable was a fantastic way of getting immediate attention on this new product introduction which drove awareness and generated a lot of buzz."

Just how much buzz are we talking about? "We have generated a tremendous amount of interest in the new product. In fact, we have customers visiting our social media site asking if they can 'pre-buy' the new product." Now that's what we call achieving your goals!

They could have picked any company to manufacture their cold-air inflatable, so why Landmark? "Landmark Creations has an outstanding reputation as the leading manufacturer of [cold-air inflatable replicas]. We knew that they would be able to meet our time and budget constraints while developing a great product."

You can have a custom product replica for your next launch, too. Give us a ring and let's talk.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex