Giant Inflatable Replica Helps Vans UK Promote Its Revolutionary New Series

What Does a Giant Inflatable Replica Have in Common with a Snowboard Contest?

Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."

With limited entries, contestants had to vie for spots based on talent, not the number of revolutions they could pull off.

See the similarities? A custom inflatable product replica also depends on creativity and style to accomplish its goals. Together, the two made a powerful statement that "shock and awe" is only a flash in the pan while branding through a visually impactful presence gets long-term results.

"It's the first Vans big-air snowboard comp that has been solely judged on style shifting the focus back to the real essence of the sport. We wanted to brand our event simply but with maximum effect," explains Janine Hearn, Marketing Manager of Vans UK.

Thanks to a referral from another client, Vans Canada, we were able to help Vans UK gain some excellent press coverage. In addition, they had the necessary tools to create a strong branding presence on the mountain.

Congrats on keeping things authentic and laying down some solid first tracks!

Featured in Landmarketing Issue 45

View More "Retail Industry Inflatables" Articles

Custom Inflatable Mascot Draws Traffic to Mattress Store

Custom Inflatable Shoe Puts Company's Best Foot Forward

Promotional Inflatable Replica Helps Boost Ammunition Sales

Cold-Air Inflatable Warms Up Passersby

What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.