The Ultimate Block Party Inflatable Archway Helped Create a New Future through Play

Inflatable Archway Guides Attendees of the Ultimate Block Party to All the Fun

What do search engine giant, Google, and toy-maker, Hasbro, have in common? They both encourage their employees to play… on the clock.

They've learned from experience that one of the best ways to generate a creative and innovative atmosphere is to allow employees to pursue the activities that lead toward this type of thinking. A.k.a. play.

The Ultimate Block Party understands this concept as well. That's why they've promoted a groundbreaking concept. According to an organization-issued press release, during the "first 'play date' in this national education movement, the Ultimate Block Party transformed the Bandshell area of New York City’s Central Park into the world’s most innovative playground on October 3, 2010, demonstrating the power of fun and games for learning and helping to reinforce that how we play as children helps form who we become as adults."

The balloon arch Landmark Creations was commissioned to build was used to bring attention to the event. It also served as a traffic cop of sorts. With over 50,000 people in attendance, it was important to have a sense of order. The inflatable archway anchored the space within Central Park while also contributing to overall organization by making an entrance/exit for visitors to use. We're proud to be part of such a unique undertaking!

Featured in Landmarketing Issue 36

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What Others Say About Landmark Creations

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC