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TEAM Coalition Uses Cold-Air Inflatables to Promote Responsible Drinking

TEAM Coalition Inflatable FootballTEAM Coalition Goes Interactive with Promotional Cold-Air Inflatables

In 2013, there was a fierce competition between NFL teams that had nothing to do with football. TEAM Coalition (working with Bud Light®) created the Bud Light Good Sport Designated Driver Challenge designed to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

Three NFL teams featured promotional inflatables as part of their challenges: San Diego Chargers, Houston Texans and Kansas City Chiefs. During promotions at these games, fans were encouraged to get interactive by signing the inflatable footballs and having their pictures taken with them. Needless to say, those photos got posted on lots of social media sites and emailed to plenty of friends.

TEAM Coalition noted three results that contributed to the success of their campaigns. First, the inflatable footballs were attention-grabbers. Second, they increased foot traffic to the on-site promotion. Third, the inflatables helped the contest earn more exposure. They’ve seen from experience that promotional inflatables can get the job done.

But why Landmark Creations? Jessica Thurston, Program Associate, explained, “Landmark Creations has been making these inflatables for us over the past few years and always does a great job. They are timely, and the inflatables last for more than one season!”

Remember: Fans Don’t Let Fans Drive Drunk!


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What Others Say About Landmark Creations


"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Thank you so much for getting the arch to us in time for our event!  The arch looked great and we couldn't of been happier with the look.  Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC