Inflatable Mascot Cows & Pigs Highlight National 5K Fun Run For Charity

Inflatable Characters Improved Visibility Of Country-Themed 5K Race

What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity?

According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.

A fundraiser for Big Brothers/Big Sisters, this 5K road race took the form of an eight-city tour that spanned two months (from September to November). The country theme demanded cute pigs, piglets and cows to draw attention to the race and add yet one more element of cuteness.

An excellent backdrop for the event, these inflatable mascots were a big hit with the kids and offered a social media magnet (people just couldn't help taking pics and sharing them all over the Net).

While The CE Group could have used other materials for their animals, the fact that inflatables travel so well and make a huge impact gave them the edge. At the end of the tour, the Country Run raised over $1 million for its cause. That's something to squeal about!

Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

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