Inflatable Event Marketing Balloon Drives Sales For The NC Education Lottery

NC Education Lottery Kicks Off A New Game With Fanfare And Fun

Supporting teachers' salaries in grades K-3, school construction and repairs, college scholarships and more, the NC Education Lottery is an important source of funding for the state.

To raise awareness and encourage ticket sales during the launch of its new MONOPOLY MILLIONAIRES' CLUB™ lottery game, the NC Education Lottery called on Landmark Creations. The project? To develop an inflatable marketing balloon shaped like the most iconic game piece ever made: the top hat.

Two key features of inflatables are that they can be easily transported and they're quick to set up. Within minutes after arrival, the hat was upright and visible to millions of people. According to Marketing Manager Cory Trotter, "The MONOPOLY MILLIONAIRES' CLUB™ Inflatable Hat helped support the launch of the MONOPOLY MILLIONAIRES' CLUB™ game at the North Carolina State Fair. The overall on-site marketing strategy, including the presence of the inflatable hat, resulted in 20% of on-site sales from MONOPOLY MILLIONAIRES' CLUB™ tickets."

The combination of a long-time favorite game, a wildly popular location and a highly visible inflatable made this event marketing project a huge success.

Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52

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What Others Say About Landmark Creations

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center