Landmarketing Issue 17 - Spring 2006
Welcome to Issue 17 of Landmarketing - Inflatable Marketing Ideas You Can Use
When last we met, Landmark was embarking on a company-wide expansion. I'm glad to say it has been completed. We've doubled our warehouse space and now have an increased capacity to produce larger orders with lightning-fast speed!
Of course, at Landmark it's all about quality (well, quality and having fun) so we've taken every precaution to keep or even exceed the exceptionally high design and production standards we've always had. If you're in the neighborhood, drop by and say, "Hi!" We'd love to show you around.
In this issue of Landmarketing, I'll bravely take on the subject of zoning and permits in our feature article. Plus I also have some more great case studies to help spark your creativity. So let's get to it!
Inflatable Case Studies:
Fowler Chevrolet Dog Inflatable Mascot
The long-time mascot of Fowler Chevrolet, Jed the Bloodhound came to life at the hands of Landmark Creations' expert artists. Jed had previously lived only in the pages of print ads until his likeness was recreated in inflatable form. Fowler Chevy was very excited. "He looks amazing. Thank you so much for your wonderful product!"
Holly Springs Bee Tunnel Inflatable
It's homecoming, Little League style! This mighty bee looked mighty fine representing the Holly Springs little league football team who plays as part of a community youth league. As they set up the track for homecoming (complete with youth cheerleaders and a convertible car parade) the team was able to burst onto the field through their new inflatable tunnel (compliments of an anonymous donor).
Inflatable Golf Bag of Goodies
Valero Convenience stores sponsor a golf tournament each year in San Antonio, Texas. While signage and other advertising they received as a sponsor were great, Valero wanted to draw some real attention to its convenience store products and corporate brand. Landmark did them proud!
George Washington University Sports Tunnel
Inflatable tunnels aren't just for football. This college basketball team needed a way to close off the area of the gym where players exit the locker room. So, in addition to building excitement for the players and fans, this tunnel also has a functional purpose.
Zoning Regulations (Pulling Permits) for Inflatables
The zoning of inflatable outdoor advertising falls to each, individual city. That, in and of itself, should be enough to tell you this is a complicated issue. Policies for using inflatables oftentimes fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables. Other cities are more specific.
Wishing You Success,

Stephanie Meacham
VP of Operations
Featured in Landmarketing Issue 17
What Others Say About Landmark Creations
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction