Landmarketing Issue 15 - Summer 2005
Welcome to Issue 15 of Landmarketing - Inflatable Marketing Ideas You Can Use
As the dog days of summer set in, temperatures rise and we all start to slow down just a bit. Summer presents a challenge because most of us would rather be lounging by a pool than working.
The hot weather also presents several challenges to your inflatables. In the feature article, I'll tell you how to avoid damage to your balloon during the hotter months.
I also have some new case studies for you to help generate ideas for creative ways you can use your inflatables. And, last but certainly not least, Landmark has some groundbreaking news that you're sure to be excited about. Happy reading!
Summer brings its own set of challenges when it comes to inflatables. Heat isn't a problem for inflatables, but storms of various sorts can certainly do major damage. The most common threat to your inflatable during the summer months however, is wind!
Inflatable Case Studies:
Calgary International Children's Festival Whale
What fun! Kids at this festival loved listening to stories from inside the belly of a whale. Children could go sit, listen and learn. A creative and fun way to reach kids!
Under Armour Inflatable Archway
Traveling the world, the next stop for the Under Armour Arch is a marathon in Japan. Just as it did in the U.S., the arch continued drawing crowds and reinforcing product and brand awareness to an international audience.
Landmark Creations - In The News
Athletic Business Magazine - Landmark's inflatable sports tunnels were featured in the June 2005 issue of Athletic Business Magazine. The write-up also gave details of how schools and clubs can raise money for booster activities, teams or bands by selling advertising on the inflatables.
Wishing You Success,
Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.