MGM Players Club Holiday Gift Shoppe Snowman & Toy Soldier Inflatable Characters

Inflatable Holiday Characters Evoke Wow Factor at MGM Mirage Casino Gift Shop

When you're decorating for a casino/hotel of the highest caliber, you pull out all the stops. That's why the MGM Mirage decided inflatable advertising balloons would be the perfect addition to the Players Club Holiday Gift Shoppe located on site.

Stretching 10-feet tall, the snowman and toy soldier made a huge impression and spread holiday cheer to all who attended the event.

Looking for a way to evoke the WOW factor and incorporate lots of fun into the occasion, the hotel/casino chose a Macy's Thanksgiving Day Parade theme. Creating a New York City streetscape meant the inclusion of certain traditional icons. The snowman and toy soldier inflatable characters were must-haves to complete the scene. Hanging high overhead and adorned with streamers, these beloved holiday characters brought smiles to all who passed by.

Throughout the year, Players Club members collect points when they play slots at participating casinos. Then, at an elaborate year-end event, points can be used to purchase "watches, jewelry, electronics, home & sporting goods, gift cards, free play and more," according to the Players Club website.

This most recent Gift Shoppe event was an occasion to remember and certainly set the bar for years to come.

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center