MGM Players Club Holiday Gift Shoppe Snowman & Toy Soldier Inflatable Characters

Inflatable Holiday Characters Evoke Wow Factor at MGM Mirage Casino Gift Shop

When you're decorating for a casino/hotel of the highest caliber, you pull out all the stops. That's why the MGM Mirage decided inflatable advertising balloons would be the perfect addition to the Players Club Holiday Gift Shoppe located on site.

Stretching 10-feet tall, the snowman and toy soldier made a huge impression and spread holiday cheer to all who attended the event.

Looking for a way to evoke the WOW factor and incorporate lots of fun into the occasion, the hotel/casino chose a Macy's Thanksgiving Day Parade theme. Creating a New York City streetscape meant the inclusion of certain traditional icons. The snowman and toy soldier inflatable characters were must-haves to complete the scene. Hanging high overhead and adorned with streamers, these beloved holiday characters brought smiles to all who passed by.

Throughout the year, Players Club members collect points when they play slots at participating casinos. Then, at an elaborate year-end event, points can be used to purchase "watches, jewelry, electronics, home & sporting goods, gift cards, free play and more," according to the Players Club website.

This most recent Gift Shoppe event was an occasion to remember and certainly set the bar for years to come.

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes