A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen

Ivar's Restaraunt brings a popular mascot to life with inflatables

What if you have a regionally popular mascot for which you'd love to get more exposure? And what if this mascot was a dancing clam? Would your first thought be to put it on your rooftop?

Balloon marketing was exactly what Ivar's Restaurants had in mind when they contacted Landmark Creations.

A landmark in their own right in Seattle, Washington, Ivar's Restaurants has 25 casual seafood bars and three full-service eateries. In addition, they produce and market their award-winning brand of soups, chowders and sauces for national and international sale. Jim Werth, marketing manager, couldn't think of a better way to add some flash to their locations than with a custom-made promotional inflatable.

"The inflatable complements our messaging since Ivar's is a quirky restaurant that's known for its antics." He goes on to say that the rooftop balloon is very noticeable even from up to an eighth of a mile away.

At the moment, the dancing clam sits atop the 25th freestanding quick-service restaurant in celebration of its grand opening. Future plans include additional openings, community events and possibly parades (if they can find a flatbed big enough to drive it around!).

Why Landmark? Our "best-of-breed" standing in the inflatables industry is one aspect Jim mentioned. Then there's the top-notch inflatables, impeccable service and reasonable prices. Those always come in handy, too.

Featured in Landmarketing Issue 38

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC