The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica
Inflatable Product Replica Pumps Up the Dalton Agency's Food Marketing Strategy
What's 20 feet tall, weighs 80 pounds and makes your mouth water? An inflatable product replica of McDonald's new McWrap. In a sea of vans, tents and people, the Dalton Agency needed a clever way to capture attention from far and wide for its client (McDonald's) at events.
The agency decided on an inflatable product replica of McDonald's new McWrap because the shape, size and color gave the restaurant a competitive edge in a crowd.
Plus, thanks to the exceptional likeness, every lettuce leaf, shred of cheese and slice of chicken in this wrap made attendees' mouths water. That helped create lines at the prize wheel, where folks had a chance of winning free McWrap gift cards and more.
The Dalton Agency knew the advantages to their client would go far beyond the appearance of the product replica. Logistically, the inflatable was an easy-to-manage part of their food marketing plan. Inflation and deflation happen in a matter of minutes, and the balloon can simply be loaded into a van or truck, or shipped from location to location.
The inflatable has already been put through the paces, making appearances at corporate events, press conferences, event marketing tours, fairs & festivals, grand openings, parades, product launches, point-of-purchase displays and sporting events, just to name a few.
Looks like the Dalton Agency has event marketing all wrapped up for McDonald's. (Pun intended.)
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Landmarketing Issue 46 - Summer 2013
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MIMMI Inflatable Art Gauges the Mood of Minneapolis Using Technology
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What Others Say About Landmark Creations
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority