An Inflatable Tiger Mascot Piqued Curiosity at the MU Student Center

MU Puts a Tiger on the Roof Using a Custom Inflatable Mascot Design

When it comes to college life, it's not all books and exams. There's lots of fun to be had, too. Michelle Froese, Missouri University Marketing Manager, understands that and was looking for a way to create a sense of excitement and tradition for the campus community.

That's when she approached Landmark Creations about producing an inflatable mascot… or at least part of one.

"We asked Landmark to come up with something that would make it look like a tiger had fallen asleep on the roof of the student center and its tail was hanging off the side." That'll get your attention!

Truman, the school's tiger mascot, had his tail reproduced in traditional Mizzou gold and black. The 20-foot-long inflatable character can be easily mounted and removed without damage to the roof. This gives MU the freedom to grab a tiger by the tail during back-to-school events, football weekends, special sales at the Mizzou store and other occasions.

Why Landmark? "Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

Featured in Landmarketing Issue 47

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society