An Inflatable Tiger Mascot Piqued Curiosity at the MU Student Center

MU Puts a Tiger on the Roof Using a Custom Inflatable Mascot Design

When it comes to college life, it's not all books and exams. There's lots of fun to be had, too. Michelle Froese, Missouri University Marketing Manager, understands that and was looking for a way to create a sense of excitement and tradition for the campus community.

That's when she approached Landmark Creations about producing an inflatable mascot… or at least part of one.

"We asked Landmark to come up with something that would make it look like a tiger had fallen asleep on the roof of the student center and its tail was hanging off the side." That'll get your attention!

Truman, the school's tiger mascot, had his tail reproduced in traditional Mizzou gold and black. The 20-foot-long inflatable character can be easily mounted and removed without damage to the roof. This gives MU the freedom to grab a tiger by the tail during back-to-school events, football weekends, special sales at the Mizzou store and other occasions.

Why Landmark? "Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

Featured in Landmarketing Issue 47

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor