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Inflatable Sports Cage Engages Young Fans & Increases Attendance

Inflatable Sports CagePortable Sports Cage Gets Rave Reviews From Kids And Parents

"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas.

The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it? 

"Use one inflatable that applies to multiple sports with increased branding and visibility compared to other inflatables we have used in the past." In other words: create an inflatable, portable sports cage and set it up in the Kid's Zones at football, soccer and softball games.

The Razorback sports cage is a single inflatable with multiple backdrops. Change out the net and you have an entirely different inflatable such as a football toss or a batting cage.

Did it work? According to John, rave reviews have been given by kids and parents, and a 50% increase in single-game attendance has been recorded. I'd say that's a score!

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events