Dean Foods' Clever Inflatable Product Replica Pulls Double Duty

Dean Foods' Inflatable Product Replica Promotes Two Products In One

Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.

One side of this gallon-jug-shaped inflatable was a replica of their Swiss Sweet Tea brand while the opposite side depicted Shenandoah's Pride milk. In the two months since Dean Foods' inflatable hit the road, it has made stops at Food Lion and Martins grocery store grand openings as well as a golf tournament.

Key Accounts Representative, Corri Loan, was proud to report, "We received multiple plugs on the local ESPN radio broadcast because the inflatable was set up right beside their table at the golf tournament. The announcers were fascinated by it. At the store opening, we handed out coupons for the Swiss tea while standing in front of the inflatable. Kids and adults alike LOVE the inflatable. It is definitely eye-catching and people wanted to know more about it. Thanks for the fabulous product!"

Featured in Landmarketing Issue 31

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant