Cold-Air Inflatables, Perfect for Grabbing Attention on Mobile Marketing Tours

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance. Speed. Freedom. Harley riders are known for their love of the open road. They also have a reputation as being fanatical about their bikes. No wonder they trust products like Manhattan Oil's Liquid Horsepower (LHP) octane booster and fuel treatment.

To make sure it keeps its name in front of its customers, Manhattan Oil decided to take it to the streets.

With the help of Landmark Creations, Manhattan Oil was equipped with an eight-foot-tall inflatable product replica that exactly matched its bottle. During tradeshows, bike rallies at Harley dealerships and other mobile marketing events, Manhattan Oil displayed its cold air inflatable to reinforce its brand. Gaining product awareness was tops on its marketing wish list, and this colorful, larger-than-life replica got the job done.

Gaining more recognition, lots of positive comments and even some press coverage on local TV and radio stations and in local papers is great. But, knowing they could quickly deflate, pack and ship their cold-air inflatable to the next mobile marketing event was even better! (OK, maybe not, but it sure makes life on the road a whole lot easier.)

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes