Dean Foods' Clever Inflatable Product Replica Pulls Double Duty

Dean Foods' Inflatable Product Replica Promotes Two Products In One

Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.

One side of this gallon-jug-shaped inflatable was a replica of their Swiss Sweet Tea brand while the opposite side depicted Shenandoah's Pride milk. In the two months since Dean Foods' inflatable hit the road, it has made stops at Food Lion and Martins grocery store grand openings as well as a golf tournament.

Key Accounts Representative, Corri Loan, was proud to report, "We received multiple plugs on the local ESPN radio broadcast because the inflatable was set up right beside their table at the golf tournament. The announcers were fascinated by it. At the store opening, we handed out coupons for the Swiss tea while standing in front of the inflatable. Kids and adults alike LOVE the inflatable. It is definitely eye-catching and people wanted to know more about it. Thanks for the fabulous product!"

Featured in Landmarketing Issue 31

View More "Food Industry Marketing Inflatables" Articles

Custom Inflatable Ice Cream Cone Attracts Hungry State Fair Visitors

Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Inflatable Mascot Draws a Crowd at Events Across the Country

Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold

What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners