To help promote the launch of Captain Morgan’s Sweet Chili Lime rum, Diageo turned to Landmark Creations for a vibrant inflatable billboard with strong shelf appeal. This 10-foot-tall custom display featured the brand’s signature lips icon and a pedestal base, with internal structure built to support double-sided lighting. Created for use in outdoor activations and promotional events, the inflatable delivered bold, on-brand visuals that helped drive engagement and visibility for a new product in a competitive beverage market.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”