The critically endangered Przewalski's horse was included in the Minnesota Zoo's first "Nature Illuminated" outdoor exhibit. Like most animals selected for the event, the Przewalski's horse is a community favorite with frequent zoo visitors. Seeing favorite animals tranformed into giant scale added an extra element of connection with attendees who were unable to visit the "real thing" during the pandemic.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"