To support Kendrick Lamar’s 2025 tour visuals, tour director Coffey Black collaborated with Landmark Creations on a custom inflatable art piece modeled after a classic air freshener. Suspended above the stage and paired with oversized inflatable dice, this 14-foot display served as a dramatic and unexpected visual anchor. Simple in palette and striking in form, it added scale, contrast, and a touch of surrealism to the tour’s evolving stage design—proving once again that impactful visuals start with bold ideas.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."