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Artwork: The Make-or-Break Element of Your Inflatable

Custom Inflatable Dala Horse at American Swedish InstituteIf You Think About It, Custom Inflatables Are Really Just a Giant Piece of Artwork

While the size and shape can be designed and produced without images, your inflatable won't take on its personality without artwork.

As vital as this element of the process is, you might think it would be one of the most pressing issues inflatables’ manufacturers address.  Not so.  In fact, other manufacturers often downplay it so much that the overall look and quality of your inflatable suffer just so that the manufacturer can offer a lower price. That's because artwork greatly affects the pricing; sometimes even more than the size of the inflatable.

Choosing the correct method and sending high-quality art files on time for your custom inflatable is a cornerstone of how the project will turn out.

Here at Landmark, we use digital printing to incorporate art. Some inflatable manufacturers focus on getting the price as low as possible and choose whichever art method it takes to make it cheaply. This means the overall end product will almost certainly suffer the consequences through fading and peeling. We take pride in the quality of our products which is why we have moved to all digital art. 

Getting Your Artwork Approved

Getting artwork approved can become one of the biggest challenges for meeting project deadlines. Too often, inflatable manufacturers will commit to deadlines without completely explaining the need for artwork.  These companies collect your down payment (50% is standard) and then leave the rest for you to worry about, which can ultimately result in significant project delays.

At Landmark, we pride ourselves on meeting deadlines and exceeding our customers’ expectations.  We prefer to be upfront about what is required to get the projects completed on time and looking better than expected.

This usually involves three steps:

  1. Delivery of Art Files - Because the artwork you send will be used as-is, specific requirements must be met.  You'll find complete instructions here for preparing and delivering art files for best results.
  2. Agreement on Artwork Method - We'll make suggestions as to what we feel is the best fit for your project. Once the method is approved, the process can begin.
  3. Approval of Art Concept - Once you submit your art files, we'll work up a computer-generated concept for you to approve.  This usually consists of a two-dimensional or three-dimensional rendering of how the finished inflatable will look.

With some preparation and a good education about what's expected and how it will impact the finished product, your custom inflatable will be created with stellar results.


View More "Before You Order" Articles

Textured Effects for Custom Inflatables
Custom Pricing for Custom Inflatables
The Difference Between Yard Inflatables and Professional Inflatables
Preparing Art for Custom Inflatables

What Others Say About Landmark Creations


"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40