An Inflatable Tiger Mascot Piqued Curiosity at the MU Student Center

MU Puts a Tiger on the Roof Using a Custom Inflatable Mascot Design

When it comes to college life, it's not all books and exams. There's lots of fun to be had, too. Michelle Froese, Missouri University Marketing Manager, understands that and was looking for a way to create a sense of excitement and tradition for the campus community.

That's when she approached Landmark Creations about producing an inflatable mascot… or at least part of one.

"We asked Landmark to come up with something that would make it look like a tiger had fallen asleep on the roof of the student center and its tail was hanging off the side." That'll get your attention!

Truman, the school's tiger mascot, had his tail reproduced in traditional Mizzou gold and black. The 20-foot-long inflatable character can be easily mounted and removed without damage to the roof. This gives MU the freedom to grab a tiger by the tail during back-to-school events, football weekends, special sales at the Mizzou store and other occasions.

Why Landmark? "Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

Featured in Landmarketing Issue 47

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation