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Inflatable Product Replica Earns Top-of-Mind Awareness for Tire Dealer

Inflatable Tire BillboardEd Chaney Tire Center’s Inflatable Product Replica Keeps Him “Top of Mind”

Pop Quiz: When do people buy tires? Answer? Whenever they need them. There is no tire season or scheduled time to buy as there is with Christmas gifts or weekly groceries. Because there is no way to predict when drivers will need new tires, you have to market your business continually.

 Top-of-mind awareness is what drives Ed Chaney’s tire business, and he’s smart enough to realize what that means: promote your company at all times so that when someone has a blowout, notices worn tread or decides they want snow tires, they think of you first… you are at the top of their mind.

Ed explains his process and why he decided to incorporate a cold-air inflatable into his marketing plan. “We support our community through sponsorships, and in the past we have put a banner or table at an event. Now we can place the inflatable in a high traffic area and have a 24/7, larger-than-life representative on site.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

Class dismissed.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk