Inflatable Logo Helps Boost TV Station Promotions for Telemundo 40
KTLM Telemundo 40 Had the "Best-Looking Booth," Thanks to an Inflatable Logo
During the process of rebranding the Telemundo Network, Laura Repreza, Marketing and Promotions Director, needed something to help with the TV station promotions she had planned.
Among other criteria, Laura needed something that would capture the attention of event goers who were being inundated by a boatload of other sights and sounds.
This marketing tool should be easy to transport, set up and take down. But, most of all, it had to represent the TV station well.
Enter Landmark Creations with a custom-designed inflatable logo that was just the ticket. "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events," explains Laura.
And quite a list of events, it was! The new inflatable logo has been seen at Borderfest (an outdoor, four-day festival), livestock shows and rodeos, career days and job fairs, Telemundo 40 back-to-school remote broadcasts, business expos, outdoor concerts and more.
Laura chose Landmark over all those other guys for three reasons: (1) our "no problem!" attitude, (2) our experience in working with other TV stations and (3) the lightning speed at which her calls were returned.
Featured in Landmarketing Issue 45
-
Inflatable Archway Helps Brand the Komen South Florida Race for the Cure
-
Landmarketing Issue 45 - Spring 2013
-
Inflatable, Imaginative Museum Exhibit from a Creative Inflatable Manufacturer
-
Carnegie Science Center Uses Inflatable Character to Promote Space Exhibit
-
Generate Big-Time Buzz with a Cold-Air, Inflatable Product Replica
-
Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show
-
Giant Inflatable Replica Helps Vans UK Promote Its Revolutionary New Series
-
Inflatable Colon Lets People See and Believe in Colon Cancer Prevention
-
Inflatable Colon Works to Save Lives in Outback Alaska
-
Inflatable Mascot Builds Relationships with Radio Station Listeners
What Others Say About Landmark Creations
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority